Pinterest Analytics is a tool that helps you measure the performance of your Pinterest account and website content. It can help you understand how people interact with your pins, what topics they are interested in, and how your pins drive traffic to your website.
To use Pinterest Analytics, you need to have a business account and verify your website. Then you can access the analytics from the Settings drop-down menu at the top right-hand corner of your account.
Pinterest Analytics has four main tabs: Site Metrics, Most Recent, Most Repinned, and Most Clicked. Each tab shows you different metrics that can help you improve your Pinterest strategy.
Some of the most important metrics to measure are:
- Pins: The daily average number of pins created from your website’s content. This shows you how much your web visitors find your content interesting and worth sharing.
- Saves: The daily average number of times people saved your pins to their boards. This shows you how much your pins encourage engagement and reach more people.
- Impressions & Engagements: The daily average number of times your pins appeared on Pinterest home feeds, search results, and category feeds, and the daily average number of times people interacted with your pins by zooming in, saving, or clicking on them. This shows you how much exposure and interest your pins generate.
- Page Visits & Views: The daily average number of visits and views to your website from Pinterest. This shows you how much traffic and potential customers your pins drive to your website.
- Top Converting Pins: The pins that generated the most clicks, saves, or comments in the last 30 days. This shows you what types of content resonate best with your audience and perform well on Pinterest.
- Audience Insights: The demographic and interest data of your audience based on their behavior on Pinterest. This shows you who your audience is and what they are looking for on Pinterest.
You can export any of these metrics into an Excel spreadsheet for further analysis by clicking the Export tab. You can also use third-party tools like Metricool to monitor and optimize your Pinterest analytics.
How do I verify my website on Pinterest?
To verify your website on Pinterest, you need to add an HTML tag, upload an HTML file or add a DNS TXT record to your website’s source code so Pinterest can confirm that you own the website you want to claim. The instructions for this depend on what site your website is hosted on.
Here are the steps to verify your website by updating the meta tag:
- Go to your Pinterest profile and click on the edit button
- Click on the “Confirm Website” button
- Copy the code
- Add the code to your website’s <head> section before the <body> section • Click “Finish” back on Pinterest
Once your site has been claimed, you can remove the HTML tag from your website’s source code. This claim will only be removed if you make changes to your website in your Pinterest settings.
Verifying your website can help you get access to analytics for the Pins you publish from your site, the analytics on Pins that other people create from your site and let people know where they can find more of your content. Your profile picture will show up next to any Pins that come from your site as well as a Follow button for your Pinterest account, and will appear next to your website URL on your profile.
How to create an account in Pinterest Analytics?
Pinterest Analytics is a free set of tools that anyone with a Pinterest Business account can use to monitor key metrics and track their performance over time. To get fully set up with Pinterest Analytics, you need to do the following steps:
Claim your website on Pinterest. This will add a verified symbol to the site URL on your profile and display your profile photo next to any Pin that has been pinned from your website. Add a Save button to your website. This will help people to save your website’s content directly to Pinterest and help Pinterest to gather more accurate data for your site. Enable Rich Pins on your website. Rich Pins provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pins: app, product, recipe and article.
Once you have completed these steps, you can access Pinterest Analytics on your desktop or mobile device. You can see how your Pins and boards are performing, how people interact with your content, what topics your audience is interested in, and more.
What are some best practices for Pinterest?
Some best practices for Pinterest are:
- Make sure you save your content at peak times throughout the day. This will help you reach more people and increase your engagement
- Work to grow your followers. You can do this by creating valuable content, following relevant accounts, joining group boards, and engaging with your audience.
- Consistently pin throughout the week. You can use a tool like Tailwind to schedule your pins in advance and optimize your posting frequency.
- Save your pins to the most relevant board first. This will help Pinterest understand what your pin is about and show it to the right people.
- Create at least 5 related boards for a given category. This will help you organize your content and showcase your expertise.
- Create multiple pins for your content and include pin image on the page. This will help you test different images and titles, and allow people to choose their favorite one when they save from your website.
- Use high-quality, vertical images that will stand out in people’s feeds. We recommend a 2:3 aspect ratio (ex: 1000 x 1500 pixels). Other ratios may cause your Pin to truncate, or may negatively impact performance.
- Make your brand the focal point. Put your product or service front and center. Avoid using abstract images or lifestyle imagery that doesn’t showcase your brand.
- Include your logo. Put a logo on every Pin you make, but keep it subtle. Avoid the lower-right corner, since that spot gets covered up by our product icons.
- Add text overlay. Text overlay is the copy that goes on your Pin image to make it stand out. Keep your copy concise for readability on mobile devices. You should create separate Pins for each country you target, so they can be translated into the local language.
- Optimize your Pin copy. Clear titles and descriptions help your Pin get discovered in search. You can use up to 100 characters for your title and up to 500 characters for your description.
- Check your links. If your Pin includes a link, check that the link is active and loads quickly. Your Pin’s creative tells people what to expect when they click. Make sure it matches your destination site’s topic and imagery.
- Enable Rich Pins on your website. Rich Pins provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pins: app, product, recipe and article.
- Use video Pins to tell a story and connect with your audience. Start with a video on your first page to stand out in people’s feeds. Choose the right length (15 seconds to 1 minute for organic content, 6-15 seconds for video ads). Show, don’t tell (use text overlay or captions). Pick a strong cover image.
- Use Idea Pins to share your ideas in a multi-page canvas. Think video first, add text overlay, use stickers and music, include a call-to-action.
These are some of the best practices for Pinterest that can help you grow your account and reach your goals.
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