Twitter is still one of the world’s most popular social media platforms, Although Elon Musk has made many changes, and BlueSky was recently introduced.
To stay on top of your Twitter game, you should check millions of users tweeting daily and collect your business data. Fortunately, Twitter Analytics can help you track your performance and make informed decisions about your social media strategy. In this article of Night Agency, we will guide you through the steps from 0 to 100 using Twitter Analytics.
What is Twitter Analytics?
Twitter Analytics is a data dashboard available on all Twitter accounts and tracks performance. It calculates various metrics and provides insights into your tweets’ engagement, reach, audience, and more.
Where to find Twitter Analytics?
To use Twitter Analytics, you need to have a Twitter account. If you don’t have one already, sign up for an account. Then, log in and go to analytics.twitter.com, or click “more”, and “Creator Studio” on your page’s sidebar and tap on “Analytics.”
On the Twitter mobile application, you cannot access the entire analytics dashboard; you can view analytics for each Tweet individually. Locate the desired Tweet and tap on it, then select View Tweet Activity.
What data can you see in Twitter analytics?
Twitter analytics allows you to track various statistics related to your Twitter account. Its dashboard has some tabs, and each one includes some data. Let’s look at them.
The dashboard page
The dashboard page is the first thing you see when you access Twitter analytics and provides a monthly overview of your top statistics, such as your most popular tweet, top mention, and top follower for the current month. Additionally, this page briefly summarizes your activity during that period.
Twitter chooses the top ones based on these factors:
- Top Tweet has the most impressions
- Top mention has the most engagement
- Top follower is one of your current month’s new followers who has the most followers
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The Tweets page
The Tweets page displays all your tweets’ impressions and engagement rates for the past 28 days and detailed statistics on promoted tweets. This page also shows your average engagement rate, link clicks, retweets, likes, and replies. You can click on an individual tweet to view its activity report.
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The video page
The video page shows video engagement statistics such as views,
completion rate, total video minutes viewed, and retention rate. However, it only displays stats for videos uploaded through Twitter’s Media Studio or for Promoted Video Ads.
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The conversion tracking page
The conversion tracking page is available under the “More” tab and requires setting up Twitter conversion tracking on
your website. Once set up, it shows conversion data for Twitter Ads and can be exported as a .CSV file.
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The Business Insights Dashboard
Twitter has a personalized Business Insights page located in the
Twitter for Business section under Advertising -> Analytics. This page
provides a comprehensive overview of your account’s performance and typically requires scrolling down to the bottom of the page and clicking on “Visit yours
now” under the Business Insights Dashboard header.
How to Use Twitter Analytics
First, Spend some time exploring the dashboard and the various metrics available. It will help you understand how to leverage Twitter Analytics to improve your social media strategy.
Check how many impressions, retweets, likes, and replies your tweets have received.? Or how many people clicked on links in your tweets. Use this information to determine what content resonates with your audience and optimize your future tweets accordingly.
It’s essential to track your progress over time to see how your social media strategy is working. Twitter Analytics lets you see how your performance has changed over the last 28 days. Monitor engagement, reach, and follower count changes to identify trends and adapt your strategy accordingly.
And finally, Experiment; Twitter Analytics can provide valuable insights into your social media strategy, but be bold and experiment. Try new types of content, posting times, and hashtags to see what works best for you.
Wrap up
Twitter Analytics is a powerful tool that can help you grow your audience and engagement on Twitter. By analyzing your tweets, monitoring your audience, tracking your progress, and experimenting with new strategies, you can go from 0 to 100 using Twitter Analytics.
FAQ
1. How do I run Twitter analytics?
Every Twitter account has Twitter analytics. If you don’t see it log in to analytics.twitter.com.
2. What Twitter metrics are there?
Some of the Twitter metrics include impressions, engagement rate, Top tweets, video view, link clicks, and retweets.
3. How to use Twitter analytics?
To use Twitter analytics, start by reviewing your account’s overall performance metrics to get a sense of how your content is resonating with your audience. Then, dive deeper into specific metrics like engagement rate and top-performing tweets to identify opportunities for improvement and optimize your strategy accordingly.
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