How to Use Instagram Analytics | 0 to 100

If you’re using Instagram for your business, you must know how well your content performs. You can’t target the right audiences and improve your content strategy by working in the dark. That’s where Instagram analytics comes in handy; It helps you track the network metrics, interpret them and use them to build a winning performance and strategy.

In this article of Night Agency, we’ll cover everything you need to know about using Instagram analytics, from setting up your account to analyzing your insights.

Setting Up Your Instagram Business Account

The first step to using Instagram analytics is to set up a Business or Creator account. To do this, you could follow these steps:

1. Log in to your Instagram account and go to your profile.
2. Tap the three horizontal lines in the top right corner of your screen.
3. Select “Settings” at the bottom of the menu.
4. Tap “Account.”
5. Scroll down and select “Switch to Professional Account.”
6. Choose the account type and follow the prompts to connect your Facebook Page (if you have one).

Where can you see your Instagram analytics?

Once you’ve set up your Instagram Business account, you can access your Insights; head to the three lines in the upper right corner and tap “Insights.” Here, you’ll have access to a summary page with clickable metrics that lead you to screens with more details. To view insights during a time, select a preset or custom timeframe, within the past 90 days, at the top of the screens.

You can also view “insights” under all individual posts, stories, videos, reels, and Live videos and see how they performed and how people engaged with them.

Insights show you all the metrics about your content and profile, the actions people take on them, and who your audience is. Let’s dive into the details.

Metrics you could track at Instagram insights

Every insight has some metrics that you should understand and monitor them. Some of them are like raw data, and the other metrics formula calculate based on them, such as:

• Impressions: The number of times your post has been seen.
• Reach: The number of unique accounts that saw your post.
• Engagement: The total number of likes, comments, and saves your post received.
• Overview: This section shows the number of accounts your content reached, the numbers that engaged, and your total followers within the past 90 days.
• Content you shared: The content you’ve shared, with clickable sections for different content types.
• Accounts reached: Number of p that have seen your content.
• Accounts engaged: Number of unique accounts that have interacted. 
•  Content interactions: Actions people take when they engage with your content, such as likes, comments, saves, shares, and replies.
•  Top content: Stories, posts, Reels, videos, and Live videos that received the most engagement over a certain period.
• Plays: Numbers that a video starts to play automatically or because someone clicked to play the video.
• Ad: This provides more information on your post if it’s paid as Instagram advertising.

Analyzing Your Instagram Insights

Now that you know what Instagram Insights can tell you, it’s time to start analyzing your data which is categorized into three levels. Here are some tips to help you get started:

1. Look at Your Audience Metrics

One of the most important things you can learn from Instagram Insights is who your audience is. Here are some metrics you should pay attention to:

• Follower Growth: The number of new followers you gain over a certain period or campaign. Jump in followers to show that your post. Reel, video, or live do well.
• Audience demographics: The age range, gender, and location of your followers. This data shows who are interested in your content; if they match your persona, you’re running the right strategy.
• Active Followers: The percentage of your followers who are active on Instagram. If this number is low, you should check why your content can’t engage the audience.
• Most active times: Your followers’ most popular times to use Instagram, organizable by hour or day

 2. Track Your Content Performance

Another important aspect of Instagram analytics is tracking your content performance. You can do this by looking at your top posts and stories. Here’s what you should look for:

• Engagement Rate: The percentage of people who engaged with your post compared to the number of people who saw it. It calculates with this formula: likes + comments/reach x 100
• Types of Content: Which types of content (e.g., photos, videos, reels) perform best for your account?
• Posting Schedule: What time and day of the week is your audience most active on Instagram?

3. Monitor Your Stories and posts

By analyzing individual posts and stories data, you can determine which content is working and what people are responding to. It also tips on what hashtags are searched for and what content drives traffic to your website or landing page.

Here are some metrics you should track:

• Completion Rate: The percentage of people who watched your entire story.
• Exits: The number of times people exited your story before finishing it.
• Replies: The number of direct messages you received in response to your story.
• CTR: the number of clicks your link received.
• Share: how many times do people share your content?

By monitoring these, you can create more engaging and interactive content.

Wrap up

Using Instagram analytics is crucial for any business looking to succeed on the platform. By setting up your Instagram Business account and analyzing your insights, you can understand your audience better, track your content performance, and optimize your content accordingly. So, start using Instagram analytics today and take your Instagram game from 0 to 100!

FAQ

1. How do I access Instagram analytics?

First, turn your account type to Business or Creator. To do that, go to settings, tap account, and then Switch to Professional account.

2. How to Use Instagram Analytics?

Your account and content insights include the following:

• Metrics that show you who your audiences are.
• The actions they take.
• The content that they are interested in.

3. What are the most important Instagram analytics?

Shares, CTR, Engagement, or Follower Growth are all important metrics on Instagram. What’s your goal at the moment, based on choosing which ones you should try.