In the past few years, internet users are increased to the effect of some influential events in the world and today, having a website is vital for businesses. Also, mobile users would like to have an optimized application that makes accessibility easy for them.
Since the spread of the internet among people, there are many companies and local businesses that think about website and application development and they have benefited from websites and applications.
In this article, you will be aware of what are a website and an application, their benefits and which one you need.
What are a website and application?
Understanding what is website and application before trying to have one is important. Sometimes you do not need them; if you do not know about the pros and cons, you will waste your time and capital.
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What is a website?
A website represents your business and makes it for your customer easy to see you on the internet, understand who you are, what you do and how they can contact you. Websites have some pages depending on the type of your business. A typical website has some determinate pages including a homepage, contact page, about page, blog page, service or product page, sitemap page, etc.
After buying a domain (your business name as usual) and a host server, it is time to build your website with the design you want. Usually, it is difficult to develop and set up a website; so you can leave it to professionals, who give you a fully ready website.
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What is a mobile app?
A mobile application refers to software designed for mobile and tablet devices. A mobile application provides easy access to services which served PC users with limited functions.
There are two types of apps: native apps and web apps. Native apps assume a lot more memory and this type of application is built for a specific mobile operating system. This kind of application is made for complex functions and it is needed a professional programmer.
Web apps are built with HTML and CSS and are needed less mobile memory because they are run in a browser. After opening the app, you are redirected to a webpage and all your activities save into a server.
Website and application benefits for your business?
There are many things that a website and application can do for your business. here are some good points:
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Website:
- Build awareness. Your website can show your business and make your audience aware of you. Who are you? What does your business do? How people can contact you? People can see you, communicate with you and engage with your brand.
- Increase credibility. When your business has a website, it is a big difference between you and your competitors; because many businesses like yours are working in the same industry. A well-designed website gives your audience a good feeling and an expected first impression. Also, they can see who you are and trust you.
- Saving time. Many people must call you for simple questions. If you miss a call, you may miss a sale opportunity and the customer leave you unhappy. An optimized website can help your staff focus on important parts of the business instead of just answering calls.
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Application:
- Using push notifications. With push notifications, you can give your audience relevant suggestions. Plus, it works like a reminder to your users and never forgets your business.
- Analysing customers. Mobile apps give you good complete multi-directional analytical data that helps you understand your persona and sell more.
- convenient online shopping. Customers’ demands are changing, and they now want more flexibility in ordering. They feel better exploring your well-designed mobile app and ordering with an in-app payment.
Which one do you need between a website and an application?
Now, you know the benefits of a website and an application. But do you need a mobile application? While a mobile app can seem useful for your business, sometimes you just need a website and it is not necessary to have an application.
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How would your users interact with your business every day?
As the first point, it is very important to analyze your user behaviour. Some signs say you need a mobile application. For example, if you are an e-commerce, most of your website visitors use their mobile to visit the website and you have assets to build an app, you need one of them.
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Can you increase revenue with the mobile app?
A mobile app is one of the selling ways but it is not obligatory need. Many people go to have an application but this tool is not for every company. If you can pay the costs and the analysis say that your application helps you to increase revenue do not think about it and just take action.
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Do want a mobile app because of FOMO?
Since some applications like Instagram became successful, many applications were built with a success dream in builders’ minds. The application industry is oversaturated now; so make a decision considering your need.
Now you can decide; if you think your business must have a mobile application, you can contact Night Digital Agency and get help. If you think you do not need it, you can focus on building a well-designed website.
How to build a website or mobile application in Vancouver?
Website and application development is difficult and it is needed good knowledge or let professionals build them for you. Night Agency located in Vancouver is ready to develop a website or an application based on your needs. You can contact us right now!
Also This Article May Help You: 6 Key Tips About Website Design You Should Know!
Conclusion
We talked about what are websites and applications, their benefits, and whether you do need a mobile application or not.
Website and application development have many complicated details. We suggest you first of all set your own goals and then, take the right action. Feel free to ask for help from us because we are here to help you!
FAQs
1. Why do I need a website or a mobile application?
Having a website or an application helps you build your brand, let people know about your business and show your presence. Also, you can have better customer support and social proof.
2. How much does it cost to have a website or a mobile application?
It depends on your need. Website and application development are customizable. You should have a meeting with the developer and define your needs and then you will be aware of that.
3. I do not know yet that I need a website or an application; what should I do?
We have tried to make it clear for you in this article. However, It is normal if you are confused and because of that, we are always ready to help you. You can leave a comment, send us a message or call us.